All wise people would advise you to never judge a book by its cover.
However, in a constantly updating age of changes and development, how you appear is sometimes all people see.
When viewing from a brand’s perspective, it means people will judge the company based on what’s present at the surface level, which is logos.
As is evident, logos are a crucial part of brand identities; they are symbols that help people remember a service.
Since logos are exaggerated shapes, they are easier to recall as they build on the existing knowledge of shapes: circles, rectangles, or triangles.
However, development means there are more brands now than before, which equals more logos.
With such competition, a static image isn’t enough, there is a need for something more extravagant:
Animated logos.
Animated logos offer something more; with movements and sounds, they build on the concept of simple logos and improve it.
Although some may argue that a traditional approach to logos is better, this article highlights why animated logos are better than plain ones.
More Room for Storytelling
Does a logo hold value if it doesn’t represent anything?
The answer is no.
Picking the case study of any logo design reveals that each element in the symbol is intentional.
As logos are the front face of brands, they must disclose what the brand is about or the services it offers.
When a brand fails to do so, a lack of consistency develops; the logo hints towards something else, while the company offers something entirely different.
Storytelling is an integral part of good logo design; the symbol should represent a service or message.
When it comes to traditional logos, brands need to create a design that effectively communicates most simply.
Brands need to simplify their ideas as the logo becomes overwhelming and confusing with too many elements; from a technical aspect, printing or sharing the design becomes difficult.
An animated logo is perfect for storytelling.
As animations require multiple frames to display movement, it increases space for brands to incorporate elements; the brand can show a scene acting out, which is impossible to do in a traditional design.
A traditional logo works like paintings in a gallery, they are open to interpretation due to lack of context.
On the other hand, an animation services logo proves more purposeful as the design displays an elaborate act, giving more information to viewers.
Getting One’s Attention
To reiterate, the significance of logos lies in their ability to make a brand memorable:
The logo shouldn’t be a symbol that customers look at once and never again, the design should draw them in constantly.
Many static logos have established their reputation and customers purchase products solely for the symbol. However, a close look at any of these organizations reveals they’ve been around for decades and had plenty of time to reach their current position.
If you’re introducing a new brand, you need to ensure everyone notices your presence. With a plain picture of brand identity, you will get dismissed at one glance.
Replace that static logo with an animation services logo and you have people’s attention.
An animation draws in more people as its movement is hypnotizing, making the audience follow the motion.
Animations play on the idea of human curiosity and anticipation, it excites people about what will come next as it is unexpected.
Therefore, each time a person sees the logo, they’ll naturally keep looking until a movement is completed.
Where it takes one minute to look at a static logo, animated logos catch the viewer’s attention for a longer period.
Keeping Up With Trends, Evolving
Nothing remains the same as time passes, and that applies to brands as well.
Over time, companies oversee multiple changes in their operations; a new product is introduced, another service becomes their specialty, and they want to revise their existing features.
A good logo follows the brand in this transition as it is supposed to reflect where the company stands.
When it comes to static logos, making updates becomes a challenge as the slightest touch-up alters the image entirely:
It’s like adding another building to Starry Knight by Van Gogh; the attention of every viewer gets directed to the new distracting element instead of viewing the image as a whole.
As animations form from multiple frames, brands can discreetly add or change elements of an animation services logo.
A great example of this is Marvel; the animated logo plays at the beginning of all movies and shows under the franchise.
With the addition of characters, Marvel’s logo has adapted to the necessity of showing all new protagonists by placing their scenes/ images in the animation.
The change in Marvel’s logo works because it effectively tells the story of the cinematic universe expanding over the years.
Thus, the spacial capacity of an animation services logo makes it a better option for modern and updated brands.
Practicality And Usage
No matter which logo a company prefers, the design needs to be compatible and usable.
As logos are representative of the brand, they are placed everywhere; be it online platforms or physical objects and places.
When it comes to traditional logos, you’ll mostly find them on products, their packaging, or the website.
Nowadays, it isn’t enough for brands to have only a website; companies should be active on social media and other networking sites.
As animated logos are videos, the file type is compatible across a range of online platforms. As for physical use, one frame out of many works for physical mediums.
This means that an animated logo is usable for multiple applications, both online and in tangible form.
Verdict
It goes without question that animated logos are the future of brand identities.
The design and composition of animations make it a better medium for storytelling, giving a modern feel, and creating a memorable brand.
With recent developments, it is now easier than ever to develop animations.
Therefore, start developing ideas and pixelate your brand identity now!
