How do UX and UI work together in web design and what are their possible differences?
Running a successful business online demands your time and energy and offers you a lot of challenging responsibilities. With the advancement of online E-Commerce platforms, business owners today need to learn how to multi-task and at the same time make sure the needs of their customers are fulfilled.
Today online users have a comprehensive list of options available to make their online purchases easily. So to make your business stand out, your website needs to be unique and compelling enough to drive your potential customer through your sales funnel.
You can’t just juggle between all the responsibilities and still manage to stay at the top. To consistently grow your business, you will have to learn to maintain the proper balance. That’s why it’s often recommended to hire a website designer that can be your precious helping hand in succeeding your online business. But before that, you need to learn about the two ultimate web design specialties- UX and UI design.
Wondering what exactly do UX and UI mean in web design. Please read the blog to find out what UX and UI mean, how they work together to create unique products and why website owners today need to start investing in these types of designs.
Let’s get started!
Well, your business website isn’t just a place for you to sell your products or services. It’s a living symbol of your brand’s overall personality. It’s a place where your customers come to recognize your companies core values and vision. A business website is your company’s exclusive profile that holds together all your online services. That’s why it needs to have a compelling design to win the heart of your potential customers.
Today with the existing number of websites available online, you have to be smart enough to maintain credibility and authenticity and at the same time drive relevant traffic to your business goals.
Being a business owner, how do you ensure that your website is good enough to attract potential customers? That’s right, to create an attractive business website. But, first, you need to know about the basics of UX and UI designs.
User Experience (UX) design- is designed with a customer-centric approach that provides fruitful and relevant experience to users. It includes integrating certain products, effective navigation, credibility, usability, aspects of branding and designing, and effectual functioning.
A good user experience is when the needs and wants of the customers are fulfilled, thereby giving them easy accessibility and functionality. It directs the user from the initial to the final stage of their customer’s journey. Thus offering them smooth navigation and a high-quality, meaningful experience.
On the other hand, User Interface (UI) design- is generally aimed at offering users an effective way to communicate easily with computerized devices with the help of powerful interfaces. Users are provided either with a graphical UI, a voice-controlled UI, or a gesture-based UI to make the experience worthwhile and enjoyable. In addition, users can now interact with certain designs with the help of visual representations, bodily motions, and through their own voices.
User interface designs offer customers a more personalized and hands-on experience. In addition, a good UI adds an amazing factor to the products to make them sound interesting and compelling.
Both UX and UI designers work in collaboration to offer the users a functional yet elegant web design. Although both UI and UX designs are entirely different yet one is incomplete without the other. For a website and its product to be both successful and effective, both UX and UI designers need to work hand in hand to generate good usability. Thus, it’s safe to say that these web designs depend on each other to offer the users and businesses an outstanding web designing solution.
When it comes to looking at the basic difference between UX and UI, the following is a list of points that will help you determine how UX and UI differ from each other.
- While UI is something with which a user interacts to understand how to use an online product or service. On the other hand, UX is what the user discovers by interacting with those products and services. And what thoughts and actions the interaction forces them to perform.
- UI focuses both on the major and minor details as well. Such as how the product looks and how it functions. Whereas UX concentrates entirely on solving the user’s problems and is more of a data-driven project.
- While UI design aims at delivering users a pleasurable and delightful experience, UX designs concern the effective usability of customers and offer them responsive, easy-to-use, and problem-solving web designs.
- UI design focuses on the visual aspects of the website, such as graphics, colors, menu bars, layouts, and typography. While UX design focuses on interactivity, user research, informational architect, and the prototypes and scenarios of the web design.
- UI is the human-friendly approach to improving the usability and functionality features of a product or service. Whereas UX is the human-friendly approach to design a product with unique physical features and virtual effectiveness.
Ever wondered why UX and UI are important for your business websites?
To make your product experience excellent, your website will probably need a perfect combination of both UX and UI. While they both drive your business, the similar results nobody likes a website that’s only visually attractive and does not provide a good user experience. Hence UI and UX work together to design amazing products for your business and offer your users a great overall experience.
Now, how do UX design and UI design work together to drive your website’s excellent traffic and meet your business goals?
You might be able to attract a lot of visitors to your business website with a fantastic UI. But without UX, your users will easily get demotivated and frustrated in seconds if they cannot navigate easily to what they are looking for. Similarly, users will easily turn to your competition if the text on your sites is too small to be read. Thus, even with a perfect UX, your website will fail to offer your business sufficient leads due to bad UI.
Hence to create a user-centric product, your website will need to include both the designs to ensure your users a pleasing yet accessible experience. Therefore, UX and UI designers work together to create great products and offer your business an efficient web design.
How do designers work in a team?
A lively discussion takes place between the UX and UI designers.
The web development team performs a discussion around when the design for a new product is to be built. The UX designer analyzes what features are necessary, keeping in mind the needs wants of the users. On the other hand, the UI designers research the user behavior and present insights based on the likes and dislikes of the users.
The overall research is done depending on the nature of the project and its requirements.
Both UX and UI designers find out the target audience’s interests and perform thorough research within the allocated budget. In addition, the UX designers conduct in-depth research to understand the user’s behavior and their general feedback.
The findings and ideas all come together
To design a solid website for your business, both the findings of the UI team and the concepts of the UX team come together. The UX designers give proven insights into the user behavior about the products and the features. Whereas the UI designers provide multiple options to make the product’s designing options even better.
Next, the UX designers build an initial prototype that is to be tested on potential users. For this stage, the collaboration of both the UI and UX designers is extremely important to create effective designs and hence align them with the consistent user experience.
A revealing step is taken to find out how users reacted to your product.
Whether the customers are happy with your design, whether they liked your product or found it easy to use or not, all these factors are noticed in this stage, and then the final designs are built. Next, the UI designers need to ensure that the fonts, colors, and graphics are easily accessible to UX designers and web developers.
The development process begins
Once the designs are ready, the UX and the UI designers need to constantly touch with the web development team and offer them convenient alternatives keeping in mind the user’s preferences. They need to make sure that the designs are correctly interpreted and implemented. Finally, the product can be well on its way to make its lavishing online presence.
Want to know more reasons why your business needs to invest in UX/UI design.
And also wondering where your business can get some excellent UX and UI designers for improved productivity. Don’t worry; GlobalHunt Technologies is always here to offer your business excellent web designing services and web development services. We understand your business needs to create an everlasting impression. That’s why our fantastic team of web developers is always ready to offer you compelling web designs especially built with a user-centric approach.