A virtual property show is an online event that uses different digital tools to give a holistic view of the villa, luxurious apartments, or bungalows to the interested customers. To earn boosted sales or leave an impactful impression on the attendees, make sure to choose the top online property expo platform that can accommodate the needs of your event and business.
To make it more precise, let us help you with some useful tips and ideas that can help you stand out at your online property show;
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Know the goals of your virtual property show
Now that you have determined to host an online property fair make sure to identify the same goals. Are you hosting this to gain more brand value, obtain more leads, or increase the sales of your event. Make sure to understand the objectives clearly to begin with effective planning.
Understand your target audience
The host needs to understand the event’s potential attendees and their expectations. A deeper understanding of the same will help you plan and execute the events even more successfully. With clear objectives, it becomes even simpler to include event-specific features and tools that can increase the ROI of your property show and drive sustainable growth.
Platforms that require complicated set-ups or installations are sure to hamper the platform experience of the audience. So, make sure to include clearly labeled rooms, lounges, or halls that will help people know precisely about each of them. Also, you can include video tutorials or guidebooks that will give a clear understanding of how to use the platform.
Include 360-degree virtual tour
if you can recreate the experiences of a physical property show, that is the best you can do to make the event super successful. So, look for virtual event solutions that can give a 360-degree view to the buyers. Also, it becomes easier for the real estate developer to give a clear view of the property interiors, amenities, and outside views to the online attendees.
Make the most of the live chat tool
If organizers can make room for real-time interaction between the exhibitors and attendees, you can automatically make the property show more valuable and unique. Via live chat, audio, and video functions, it becomes easier to discuss the property location, price, value, and features. You can also integrate a secure payment option on the platform to close deals if everything goes well between the buyer and seller.
Document sharing and downloading
Exhibitor booths are the means for sponsors to provide more information about the property to the attendees. Hence, you can completely customize these booths during a virtual real estate expo. You can add the option of content sharing and content downloading which will give the feel of an on-site physical property expo. It will allow attendees to view and download the property brochures, layouts, images, catalogs, video tours, property maps & blueprints, real estate information sheets, and more.
Include networking opportunities
Networking is one of the vital aspects, why any sponsor or attendee would join the virtual property expo. So, give them more opportunities to stay on the platform. You can include;
AI matchmaking tool: It will enable attendees and exhibitors to connect based on mutual likes and interests. Therefore, it will help save ample time and effort for the real estate buyer and developer.
Business card exchange function: If two people find everything feasible, they can also exchange their business cards to ensure leads are not missed.
B2B meetings scheduler: Likewise, if attendees and exhibitors want, they can also decide to fix a date and time post the event when both of them would be available to connect.
Chat rooms & meeting rooms: Keeping separate rooms for people to interact or chat are means to increase the dwell time of the audience on the platform. Try including the options of both private and group chat options to increase audience engagement.
Make your sponsors feel profited
Exhibitors are the means to increase the ROI of your event. So, you can create dynamic banners that will enhance the visibility of their brand logo, content, and services. You can include eye-catching graphics, GIFs, and images to add more impact.
Detailed reporting and insights
Look for virtual property show platforms that can help event organizers with a comprehensive record of the digital footprint. Messages exchanged between a buyer and exhibitor, the number of exhibitor booths visited, content downloaded, and more. With this profound understanding, it becomes easier to learn about the event’s success. It will also help you know if you could meet the expectations of your target audience. Also, the key metrics become even simpler through these detailed analytics tracking.
Back it with 24/7 customer support
For a flawless execution, try supporting your event with strong technical and customer support. Including a mindful support team will provide immediate help to virtual attendees in case they face any sort of issues during the joining process or while the event is live.
With the property show happening virtually, make sure to check who has the event’s access and can attend the event. Make use of protected passwords and secure links for the attendees to join. It will give a strong assurance to the audience that their data is safe and secure with the platform. It is a feature that virtual event platforms should include, so remember wisely to choose your venue.
The introduction of virtual event platforms had left behind those days when you had to travel to several places to finalize your dream property. Today, you can attend the online property fairs from any desired location. These virtual property fairs let you check if the available properties match your budget, requirements, and priorities. So, be very thoughtful while organizing a property expo that will need global attendees remotely.
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